Why permanent makeup?

I started with this question to myself and realized, Geez! There are SO many different answers to this question. but then I thought, each girl that has come to my studio seems to have a totally different motivation. We all want to be beautiful & look our best, and each one of us is unique and has a different reason for who and why we want to look a certain way, whether to highlight your beauty to a significant other and friends, or maybe it just makes you feel good. I guess what Im trying to say is that really the reason is totally up to you, and whatever it is, Iā€™m sure its a great one.  

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Who needs permanent makeup?